From Wednesday 11 to Friday 13 January, Rancilio Group expects you at the World Trade Center for the Dubai World of Coffee, the world trade show which last year successfully brought together around 7,000 coffee professionals from more than 30 countries and which is now preparing for its second edition.

Organized in collaboration with the Specialty Coffee Association (SCA), the event is in fact the leading coffee trade show in the Middle East for international exhibitors and visitors interested in finding out more about the emerging coffee sector in this fascinating part of the world.

Rancilio Group will welcome you with special models, designed especially for the occasion. The white version of the RS1 professional coffee machine, known for its cutting-edge Advanced Temperature Profiling technology and modern design, will be decorated as a tribute to the ultra-modern skyline of our host city, Dubai. Not only that, guests will be able to admire the new Invicta coffee machine, also from our specialty line, in an original olive green. Equipped with Steady Brew and T-Switch technology, Invicta is the reliable, stable and easy-to-use single boiler coffee machine, with an avant-garde and elegant design. Also don’t miss the “Unlock the flavors” event on Wednesday 11 at 3 pm with our Coffee Competence Manager, Carlos González, to discover the secrets of extraction.

For the fans of our Home Line, we have prepared a space dedicated to Silvia Pro X, in a lively pink colour, with pressure gauge and the new soft infusion function to best extract every type of coffee. Also unmissable is the new Stile on-demand coffee grinder, ultra-compact and designed to guarantee precision grinding and doses for any type of coffee preparation.

SCA will also inaugurate a private event, the “Discovery Session”, a private time window reserved to some experts of the SCA Competitions Sub-Committee and Technical Staff and a WLAC Professional Barista. Rancilio Group will be present with Egro Next NMS+ equipped with smart grinding system (SAG), NMS+ milk system, fridge configured for two different types of milk, Cool Touch steam wand and separate boilers which guarantee superior quality results for any type of hot beverage based on coffee and milk.

World of Coffee is a unique opportunity to interact with coffee producers, manufacturers, retailers, traders from all over the world of the coffee industry and discover the potential and customizations of Rancilio Group products.