Latest update about HOST Milano 2019

HOST Milano 2019

Save the date from 18 to 22 October for the presentation of new products and a packed programme of events.

Rancilio Group is back on stage at Host Milano, as a leading player yet again, with a 510 sq m stand, new products and a packed programme of events dedicated to the world of coffee. The new products are all set to steal the scene, but it is not yet time for the curtain to go up. This year’s edition will be a celebration of “Coffeeing the World” with a global overview of the Rancilio Group universe, anticipated by the new website release due to culminate with the première of the latest corporate video. Alongside the latest novelties from Egro and Rancilio, to be presented at a worldwide preview, and the exposition of the entire product range pertaining to each brand, the stand has been specifically designed to engage the public. In the Extraction Lab area, it will be possible to meet the Coffee Competence team, attend workshops, enjoy tasting experiences, try out various extraction methods with both traditional and fully automatic coffee machines and find out how to froth milk like a latte artist with Egro Next. In the Rancilio and Rancilio Specialty areas, coffee roasters will have an opportunity to prepare their coffees and come to grips with the Temperature Profiling technology. There will be corners given over to the Home Line and to the Connect telemetry system, a business area and wall videos where visitors may find out about the partnership with Microsoft and the special project carried out in collaboration with the Politecnico Milano. On Friday 18 and Monday 21 it will be possible to book a visit to the company with a shuttle service from the stand to headquarters, comprising a guided tour of the manufacturing plant. Then, whenever visitors feel the need to take a break at the fair, the coffee bar on the stand is always open, ready to serve an excellent espresso or cappuccino, breakfast or an aperitif, special coffee menus, single origins coffees and premium quality blends.
As the Main Sponsor, Rancilio Group is supporting numerous competitions for baristas, scheduled to take place at Host – the “Milano Latte Art Challenge” by Trismoka, the “Gran Premio della Caffetteria” and the “World Latte Art Grading Battle Championship” put on by Altoga and Aicaf – not to mention the “To Coffee” event by Umami Area. Furthermore, thanks to the Smart Label victory, Egro Next will be on display throughout the trade fair at a dedicated exhibition in Hall 10.